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Campaign Monitor

theright.fit

Branding • 2016

Above
The final logo designed for theright.fit
company

Theright.fit is a start up launched by Taryn Williams and Aurelien Labonne that aims to revolutionise the modelling and talent industry by removing hidden commissions and bias, empowering users of the platform with the information and facts they need to make informed decisions about their next job or casting.


A new brand

Theright.fit needed a fashionable brand that could represent the concept of choosing the perfect talent for the job. I designed the branding and the identity - creating a recognizable visual language for online and offline applications.

  • Branding
  • Corporate Identity
  • Icons Design
  • Above
    A simplified variation of the logomark designed to support small applications.
    Above
    The pattern works in parallel with the logomark to define the identity and the yellow dot represents the right talent selected. The pattern can be applied in different ways based on the usage.
    Above
    An example of the identity applied, using multiple images in conjunction with the logomark and the pattern.
    Above
    The icon design is based on the primary typeface Brandon - maintaining the same boldness and roundness as the typeface.