About me

Hello, this is Fra — I’m a Digital product designer & Art Director living in Sydney. The majority of my time is spent designing at Airtasker. Apart from that, I like working on side projects, advising Startups on how to leverage their product & brand through design. Also hanging out with my partner, Cathryn and my son Leo.

I enjoy working in between the “lines” of branding, product, technology and marketing, connecting them together. Previously, I’ve contributed and led design teams at Campaign Monitor, THE ICONIC, Zanui, a number of start-ups and agencies in Europe.

I’m passionate about creating well functioning, cross-skilled teams working together with trust, curiosity, and fun to solve tough problems through design. Much of my focus is spent thinking through design systems, branding, sketching interfaces, getting my hands dirty or by mentoring others to achieve great results.

Prior to moving to Australia, I spent a number of years in Europe working for a variety of clients such as Samsung, Saab, Warner Bros and Sony. During these years I’ve held different positions where I worked alongside many crazy talented designers and directors. There, is where I’ve developed the need for a multidisciplinary approach — trying to find the link between the Story and the People to create systems that can connect what people want, with what the business is trying to accomplish.

Before that, I’ve been studying industrial design and multimedia communication, exploring materials, technology and experimenting on how to build physical and digital products.

Get in touch
+61 420 661 497