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LIVING IN SYDNEY– DESIGNING EVERYWHERE
My name is Francesco De Chirico. I am an Italian designer & creative art director living in Sydney. With close to 10 years experience in the field, I create digital branding experiences for big and small companies. I am keen on ideas, method, culture, honesty and humility.
THE ICONIC – BRANDING - WEB & IPHONE & IPAD – VISUAL DESIGN & UI/UX
2011 – 2012

The Iconic is Australia’s largest online fashion retailer. It launched in 2011 and quickly became a household name with over 80% brand recognition in under 2 years.

When creating the logo from a technical perspective, I built a foundation that would enable it to be recognised across all platforms. The branding objective was to create an icon, representative of both premium and mainstream fashion, that supports the future growth of various departments under The Iconic umbrella.

geores – BRANDING AND IDENTITY – DYNAMIC BRAND
2010 – 2011

Geores is an Italian company that deals with concrete activities on geotech, hydrogeology and geophisics. The main purpose of this project on brand and corporate image is to show the stratification of different elements in a smart way. I decided to create a visual system that generates a sphere through the gradual overlapping of the elements.

The movement that generates this shape, a rotation on a 23° axis, references the angle of descent of the earth’s axis and strenghtens the link between the brand and the Earth.

zanui – Brand Identity
2010

Zanui is a fast-growing, e-commerce store specialising in homewares and furniture. The branding and identity of Zanui was entirely custom made, reflecting the palette and style of the product displayed. In addition, the website was designed utilising a number of key UX practices on large retail sites.

MUSEO H. C. ANDERSEN Web Site - Web Identity
2011 – 2012

Museo H. C. Anderson (museum) is an important institution where works of the writer and sculptor Hendrik Christian Andersen are preserved.